Browsing Category
Branding
Building strong brands and brand personalities
Korean Air Tries Sensory Branding – on TV
The company cited by Brand Sense author Martin Lindstrom for doing the best job of sensory branding is Singapore Airlines. Now, Korean Air seems to be making its own major effort to appeal to multiple senses... via the primarily visual…
Does Your Marketing Smell?
What does your marketing program smell like? If you have difficulty answering that question, you need to get up to speed on the powerful impact that's possible by activating your customers' olfactory nerves. (Web-only marketers won't have…
Sensory Branding
Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom. This data-packed volume was published in 2005, and is based in…
Puzzles Boost Brand Recognition
The Revelation Effect. If you've ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you've probably experienced the little "aha!" rush when you solve one. An interesting article in the Journal…
