Branding

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after they consume nine - they encourage that behavior. The most potent loyalty…

We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that's what a new ad technique does just that... Lean your head against a window, and you'll hear…

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the "spray" from a pictured can into a giant piece of fly paper. Over a period of days, the…

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

Beans have a well-deserved reputation for being a multi-sensory product. Remember the "musical fruit" ditty? But it's no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz…

As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple enough, as you'll see:

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet "The fact of the matter is anyone can do neuromarketing without ever scanning a single brain." This statement from Douglas…

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that…

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…