Browsing Category
Branding
Building strong brands and brand personalities
Sensory Marketing in Retail
Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:
Neuromarketing: Pharma Threat?
Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum. They have filed a…
Love Branding
Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman
Carolin Dahlman has two professions: branding expert and "love coach." While these two callings seem unrelated at first glance, Dahlman thinks…
Subliminal Motivation
People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is…
Avoid the Corner of Death!
What's the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the "Corner of Death" by facial…
New Gap Logo a Neuro Failure
Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and eye-tracking studies of consumer response to the design. Overall, they found…
Paper Beats Digital For Emotion
Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a…
Holy Branding! Religion Gives Brand Immunity
Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in…
The Case FOR College Sports
Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are "misappropriating resources" on sports. Accusing some of the nation's most…
No-Attention Branding
Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.
