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Neuro Web Design
Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks
We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks!
Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…
A Totally Bizarre Way to To Get More Phone Leads
My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.
Brian’s firm was charged…
Giant Conversion Booster, Happy Design, More – Roger’s Picks
Here's our curated list of some great content we found this week!
I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved…
It’s Time to Forget the Fold
If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to view more. (It's an anachronistic term from the newspaper days, when stories…
Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks
Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!
Ten Episodes of The Brainfluence Podcast
Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world's top experts in persuasion, psychology, neuromarketing, and…
Fighting Friction, Evil Persuasion, & More – Roger’s Picks
We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own!
If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…
Dumb Comments by Others Make YOU Look Dumb
Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an…
Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks
Here's some of the best stuff I found since last week... add your own great find in a comment!
How to Win Arguments, Be Attractive, & More – Roger’s Picks
Heres some of the interesting content we found this week...
Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and…