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Neuro Web Design
Riddle: When Is Twitter Like an Elevator?
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…
Fonts That Create Emotions, and More – Roger’s Picks
We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…
The Future of Web Design May Be Ugly
We've seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.
Best of Neuromarketing – 2013
It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…
Is Your Web Developer Planting Hidden Customer Experience Land Mines?
Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.
Use a Gift Strategy to Add Value
One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality.…
Brilliant Social Proof Display by Mashable
Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…
Need More Sales and Leads? Google Wants to Help!
For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads…
Don’t Redesign Your Elevator!
Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation.
When passenger elevators first came into use, they were complicated and a bit…
Books That Boost Conversion
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…
