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Neuro Web Design
Chef’s Secret: How to Make Your Product Look Bigger
Some restaurants want to make their portions look bigger. Others may want to seem to deliver a modest portion while still satisfying hungry diners. For years, chefs have exploited what's known as the Ebbinghaus illusion to push the…
Image Influence: Placing Pictures for Maximum Impact
There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.
Is This Common Pricing Mistake Costing You Sales?
If you have an ecommerce site, how often do customers visit - often after a costly paid click - and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do…
How To Use Product Order To Increase Sales
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of presentation. Should you lead with your best product? Close with it for a strong…
Latest Brainy Marketing at Forbes
It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…
Blog Headline Writing Lessons from Mega-traffic Sites
What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via…
Pubcon Discount, See Cialdini (and me)
Pubcon 2012 (Las Vegas, October 16 – 18, 2012), the big gathering of digital marketers and web site operators of all kinds, has a persuasion theme this year! Primary keynote speaker will be Robert Cialdini, author of the classic Influence:…
Landing Page Optimization by Tim Ash
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by…
Does Your Domain Say “Trust Me?”
Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've operated or advised websites that ranked at or near the top for various brand names,…
Clicks Don’t Count!
As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth…
