Browsing Category
Neuroeconomics
Decision making and the brain
Brain Scans Predict Buying Behavior
Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict…
Neuro-Hype
A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New…
Voodoo Neuroeconomics
In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is…
Deal or No Deal
The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of…
Avoiding Fairness Dissonance
Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else being treated in an unfair manner. Research shows that this sense of fairness…
Pricing, Ego, and Emotion
Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong? Neuroeconomics research tells us that financial…
Neuroeconomics Loses to Crackberry
Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster's New World College Dictionary. Crackberry, a term that reflects the addicitive nature of PDA-based messaging and e-mail, is…
Free Money? Just Say No!
I'm still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I've run across is an article in the UK's Times Online, Why say no to free money? It's…
Cruise Marketing and Neuroeconomics
One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There's no doubt that a good part of…
Warranties, Neuromarketing, and Neuroeconomics
There's a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product's warranty. Despite the fact that…
