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Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Buyology: Prime Time Neuromarketing
According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in which he will reveal some of the startling findings in his new book Buyology:…
A Whiff of Our Smelly Future
Book Review: Whiff! The Revolution of Scent Communication in the Information Age
C. Russell Brumfield, author of Whiff! The Revolution of Scent Communication in the Information Age, along with co-authors James Goldney and Stephanie…
Yes! – Bite-Size Persuasion Techniques
Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin
Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that's chock-full of tips that turn research…
Visual Selling
Book Review: The Back of The Napkin by Dan Roam
The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and marketers that explains how to turn problems and concepts into simple pictures to…
Sway: More Irrationality
Book Review: Sway - The Irresistible Pull of Irrational Behavior
We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This…
Book Review: Predictably Irrational
Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we…
Brain Rules
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 320 pages) is a highly readable guide to using the latest neuroscience research to improve your life and work. Medina's prose…
Why Choose This Book?
Why Choose This Book? How We Make Decisions by Read Montague sounds like the perfect read for neuromarketing and neuroeconomics enthusiasts. In fact, the book does provide some interesting insights but the overall density of actionable…
Ignore Your Brain and Get Rich
The subtitle of Your Money & Your Brain by Jason Zweig (Simon & Schuster, 340pp) is How The New Science of Neuroeconomics Can Make You Rich. No doubt the publishers needed to spice up the cover a bit, because the book might have…
The Best of the Brain
The Best of the Brain from Scientific American: Mind, Matter, and Tomorrow's Brain (Edited by Floyd E. Bloom MD; Dana Press, 270 pp.) is a wide-ranging compilation of brain science articles from Scientific American and Scientific American…
