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Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!
Hooked by Nir Eyal
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were…
The Brainfluence CD
I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it's in MP3 format.
Japanese Brainfluence
After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers.
The…
Brainfluence in Chinese
There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.
It's always fun to see the creative title translations that foreign publishers create - rather than doing a literal translation,…
German Brainfluence at ConversionSUMMIT
Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of…
Books That Boost Conversion
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…
Neuromarketing for Dummies
Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl
Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own "Dummies" book. But, don't let the title fool you -…
German & Japanese Brainfluence
The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren't yet…
Pitch Anything by Oren Klaff
Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours…
