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Neuromarketing
General news and opinion in the field of using brain science in marketing
Still More Brainfluence: 10 New Podcasts
It seems like no time at all since we did the last podcast wrapup... but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to read or want to grab a particular…
3 Neuromarketing Lessons from Video Games
Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…
Content Multiplication Magic, Happy Design, More – Roger’s Picks
We've got a double dose of great content for you this week. We didn't publish a roundup "picks" post last week due to the U.S. Thanksgiving holiday. Here's what you don't want to miss:
Neuromarketing on CNBC
Earlier this week, CNBC's Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers' overloaded inboxes and the interplay between online commerce and brick and…
A Simple Hack That Makes You MUCH More Persuasive
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
Psychology Hacks for Social Media, More – Roger’s Picks
Your weekend reading list is ready! Just a few must-read items from around the web...
My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a…
Revealed: The Best Way to Personalize
What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name.
This remarkable result hasn't been formally published, but is recounted in The Small BIG, the latest effort…
Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks
My Stuff
Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver." Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The…
Build Your Authority, Persuade with Charts, More – Roger’s Picks
Your weekend reading list!
Cialdini Answers: Are Six Principles Still Enough?
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…
