Neuromarketing

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…

Here's what we discovered this week, with my own new content below:

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…