Neuromarketing

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other…

You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…

Here's what we discovered this week, with my own new content below: