Neuromarketing

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved…

If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to view more. (It's an anachronistic term from the newspaper days, when stories…

Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!

Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world's top experts in persuasion, psychology, neuromarketing, and…

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…

Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an…

Here's some of the best stuff I found since last week... add your own great find in a comment!

Heres some of the interesting content we found this week... Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and…