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Neuromarketing
General news and opinion in the field of using brain science in marketing
Launching a Novel Product – Reader Challenge
Whenever someone subscribes to this blog, they get a welcome email that encourages them to let me know what their biggest marketing challenge is. I reply to every one of these by private email. Sometimes, I have what I hope is a…
Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks
As usual, we've been scouring the web to bring you a few can't miss content items. Here's this week's selection, and feel free to add your own in a comment!
Spin Sucks by Gini Dietrich
Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich
In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a…
The Perfect Landing Page, Story Power, More… Roger’s Picks
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…
New Speaker Video
Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I've spoken to larger audiences in bigger venues, but nobody is more engaged…
Why Your Middle Initial Makes You Smarter
Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.
Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks
This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!
The No-Spin World of Gini Dietrich
Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin - he's credited with, among other things, with making…
Do Open Offices Destroy Productivity?
The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today's preferred style. This layout can clearly affect individual and group…
20 Magic Words, How to be Interesting, & More – Roger’s Picks
Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!
