Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Non-Profit Persuasion Lesson from Jay-Z
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
Brainfluence Now Has An Italian Translation
Roger Dooley's book Brainfluence has just been released in an Italian translation.
Best Business Books of 2019 – Strategy+Business
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Customer experience tweaks that boost restaurant results
Restaurant guest experience depends on more than good food and quick service.
Campaign Fundraising vs. Neuromarketing Debate Scores
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
FRICTION: The Movie
There's a new book trailer video for FRICTION! Comments are welcome!
Decoy Marketing
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
What can persuasion science tell you about the effect of your messages on the brain?
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.
AdAge: Neuromarketing More Than Snake Oil
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
