Neuromarketing

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!

How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got exciting news for my Neuromarketing readers! We're still working on the mind-meld…

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so closely matches my own interests. Nathalie Nahai's Webs of Influence focuses on the…

It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press .…

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the "guilty" part.…

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal's Repped is…

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!