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Neuromarketing
General news and opinion in the field of using brain science in marketing
The Popcorn Effect: When Do Brand Ads Fail?
Guest post by John Carvalho
Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.
How to Turn a Thank You into Higher Sales, and More: Roger’s Picks
Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!
Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks
Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful" link just for fun. If you found a compelling piece of content this week, add a…
Can a Big-Box Supermarket Create ‘Liking’?
Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking can be established by displaying shared attributes - we both went to the…
Can One Word Turn Nonsense into Powerful Persuasion?
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion…
Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks
It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the last 7 days! Did you find a fascinating feature or amazing article? Leave a…
How the World’s Leading Persuasion Expert Gets Your Business Card
If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls for iPad raffles, booth babes handing out t-shirts... all for the price of a…
Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!
Hooked by Nir Eyal
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were…
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks
Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment!
