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Neuromarketing
General news and opinion in the field of using brain science in marketing
7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks
Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a comment!
Brainfluence Podcast: Who Do YOU Want to Hear From?
In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion…
Riddle: When Is Twitter Like an Elevator?
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…
Power of Ten: The Weird Psychology of Rankings
Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…
Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks
Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting.
Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…
Fonts That Create Emotions, and More – Roger’s Picks
We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…
The Future of Web Design May Be Ugly
We've seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.
Can You Double Your Clicks with the Jeopardy Effect?
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by researchers at the BI Norwegian…
Can Neuro-Music Boost Your Productivity?
Work environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit. One study describes the effects of open environments as "damaging to the workers’ attention…
Save Time, Persuade with Rhyme!
What's the most famous quote from the OJ Simpson "trial of the century?" Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, "If the gloves don't fit, you must acquit!" This…
