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Neuromarketing
General news and opinion in the field of using brain science in marketing
Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge
In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc.
Sands, founded by Dr. Stephen Sands, is best known for their "brain…
The Brainfluence CD
I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it's in MP3 format.
7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks
Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a comment!
Brainfluence Podcast: Who Do YOU Want to Hear From?
In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion…
Riddle: When Is Twitter Like an Elevator?
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…
Power of Ten: The Weird Psychology of Rankings
Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…
Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks
Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting.
Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…
Fonts That Create Emotions, and More – Roger’s Picks
We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…
The Future of Web Design May Be Ugly
We've seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.
Can You Double Your Clicks with the Jeopardy Effect?
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by researchers at the BI Norwegian…
