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Neuromarketing
General news and opinion in the field of using brain science in marketing
Can Neuro-Music Boost Your Productivity?
Work environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit. One study describes the effects of open environments as "damaging to the workers’ attention…
Save Time, Persuade with Rhyme!
What's the most famous quote from the OJ Simpson "trial of the century?" Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, "If the gloves don't fit, you must acquit!" This…
Japanese Brainfluence
After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers.
The…
Study Maps Emotions by Body Part
Researchers at Finland's Aalto University have produced a set of images showing where in their bodies people experience different emotions. Their news release states,
For example, anxiety may be experienced as pain in the chest,…
Most Overlooked: What Forbes Readers Missed
Here's my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all... My Brainy Marketing column at Forbes.com has a strange characteristic - the viewership of each article varies tremendously. My top post…
Best of Neuromarketing – 2013
It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…
Brainy Marketing at Forbes: Most Popular of 2013
I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:"
Starbucks: Loyalty Program Misfire
Starbucks is great at marketing, but they did find a way to really…
Brainfluence in Chinese
There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.
It's always fun to see the creative title translations that foreign publishers create - rather than doing a literal translation,…
Is Your Web Developer Planting Hidden Customer Experience Land Mines?
Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.
Use a Gift Strategy to Add Value
One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality.…
