Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
German Brainfluence at ConversionSUMMIT
Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of…
Books That Boost Conversion
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…
Beer and Mind Control
We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…
Names Change Behavior
A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti "double-size" instead of regular caused diners to eat less. In fact, the double-size group left 10 times as…
The Fatal Flaw in Loyalty Programs (And How to Minimize Damage)
Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after they consume nine - they encourage that behavior. The most potent loyalty…
Neuromarketing for Dummies
Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl
Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own "Dummies" book. But, don't let the title fool you -…
Neuroscam? Not So Fast…
It's been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A…
The Simple Way To Minimize Buyer’s Remorse
Guest post by John Carvalho
Who hasn't had buyer's remorse? That post-purchase anxiety about a decision is all too common. Did we pick wisely? Should we have spent more? Or less? What about the item we could have bought but didn't - once…
AdAge Challenges the Tinfoil Hats
Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain's Chicago Business, Crain's New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece, Neuromarketing Threat Seems Quaint in…
Ads That Play Inside Your Head
We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that's what a new ad technique does just that... Lean your head against a window, and you'll hear…
