Neuromarketing

Some restaurants want to make their portions look bigger. Others may want to seem to deliver a modest portion while still satisfying hungry diners. For years, chefs have exploited what's known as the Ebbinghaus illusion to push the…

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren't yet…

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours…

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the "spray" from a pictured can into a giant piece of fly paper. Over a period of days, the…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer's senses in a way that words alone may not.

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak…

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by…