Neuromarketing

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who's Who in Neuromarketing: Leon Zurawicki, Gemma Calvert, Carl Marci, Christophe Morin, and many…

2013 is off to a busy start - I've got a growing list of speaking engagements in the U.S., Europe, and South America. I'm looking forward to meeting many Neuromarketing and/or Brainfluence readers in person! If you are able to attend one…

As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple enough, as you'll see:

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet "The fact of the matter is anyone can do neuromarketing without ever scanning a single brain." This statement from Douglas…

Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they…

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses - sometimes to the dismay of the firm's accountants and attorneys. A new study shows that there are indeed benefits…

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community…

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that…