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Neuromarketing
General news and opinion in the field of using brain science in marketing
Speakers: What’s Your Q-Ratio?
Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've…
Mission Mayhem: How NOT to Ask for Money
Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…
Catchy Headlines, Bogus Data
As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines…
How to Turn a NO into a YES!
Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…
MiniTrends for Maxi-Profits
Next month in my home base of Austin, there's going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at…
Blog Headline Writing Lessons from Mega-traffic Sites
What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via…
The Neuromarketing Challenge: First Response
It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or…
Forget Spock’s Logic, Sell to Kirk’s Emotions
It's time to ask Neuromarketing readers for a little help - please vote for our panel at South by Southwest 2013, Forget Spock's Logic, Sell to Kirk's Emotions>! We've got a super lineup for the panel:
Brainy Marketing Update – Forbes
It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out"…
The End of Brainwashing
Here's a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer…
