Neuromarketing

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison - they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom…

If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't duplicate my content here, but follow the same theme of using psychology and…

The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It's important to read the price aloud as a consumer might, as more syllables in the price make it seem higher.

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft research shows that this approach may increase the profitability of the scams.

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there's been little effort to measure engagement. The Bill & Melinda Gates Foundation has begun to change that with a…

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use…

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to…

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their book, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. The…