Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Time Warner Opens NYC Neuromarketing Lab
Time Warner Inc. is opening their new "Medialab" at its New York City headquarters. The media giant expects to "generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s…
Put Your Customer in the Ad!
In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if the recipient's name is Roger, that is!). A sweepstakes that uses a…
Solving the “Invulnerable Customer” Problem
Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don't buy life or disability…
Starbucks Loyalty Fail
Starbucks knows a thing or two about loyalty. I'm a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit, but not the free beverage after every…
Upcoming Appearances – Early 2012
The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who…
From Obsolete Commodity to Status Symbol
Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance - as soon as you start using a sharpened pencil, its point begins to dull and the thickness of the…
How to Write Taglines That Double Sales
Two Customer Types
Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product.…
Instant Neuroscientist, Just Add Boot Camp
Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience Boot Camp. No, you won't actually get a degree. The program lasts just nine…
The Best of Neuromarketing – 2011
Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on.…
Nine Words Nearly Double Results
A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, "Did you ask for the order?" In fact, just about every sales coaching book reminds new salespeople of the…
