Neuromarketing

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported in the same study that showed ads on the social media giant being more…

Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience. Facebook is…

Oakland A's General Manager Billy Beane went out on a limb to adopt an analytical perspective to managing baseball, and the Neuromarketing industry can take some pointers from his story. (Guest post by Tim Harvey)

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming ad from the UK department store John Lewis that shows how even a rather long…

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics , whose new book is Thinking, Fast and Slow. One that…

Do you have a friend who's freaked out about neuromarketing? Who's worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we've got the…

I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It's How to Write Weapons-Grade…

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to…

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…

How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they…