Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Lunch: Your Secret Weapon
Top salespeople have often used lunch as a way to help bond with a customer and close a deal. Getting the customer out of the office allows for relaxed conversation and freedom from ringing phones and similar interruptions. Going beyond…
Shop for Success: Why You Need to Indulge Yourself
In difficult economic times, it's tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external appearances for, say, a job interview or an important sales call, they may cut back in…
Politics is Simple: Vote for the Tall Guy
Our decisions aren't always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate preference for candidates who are more physically imposing. This tendency is…
Don’t Sell, Seduce!
Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to…
Do You REALLY Love Your iPhone?
Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom,…
It’s the Product, Stupid
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…
Is Your Brand Evil?
In Martin Lindstrom's excellent Brandwashed, the underlying theme is that brands and other advertising imagery can exert an unhealthy influence on consumers, usually without conscious awareness. Brands infect us, he suggests, from…
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Can Twitter Make You Skinny?
Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is... maybe. Research on mice showed that those individuals who socialized with…
Understanding the Consumer Mind – Conference
The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It's part of Akron's Suarez Applied Marketing Research Laboratories. (I'm one of the neuromarketing…
