Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Wikipedia Knows What Social Proof Is, But…
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
7 Ways to Ask for a Favor – and Get It!
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
7 Ways to Get Psyched & Ace Your Performance
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
Brainfluence News: Audible Editor’s Pick, New Polish Translation
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
8 Tips to Make the Right First Impression on the Internet
First impressions count, and psychology research shows you how to maximize the impact of your photo.
Target People’s Dreams at SXSW 2018
Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.
5 Ways You Can Use Gestalt Principles For Powerful Imagery
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Why Great Reviews Aren’t Always Great for Sales
Good reviews definitely boost sales, but watch out for a few pitfalls.
Personality Prediction and the Future of Web Marketing
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
The Science of Making Work Fun
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
