Browsing Category
Social Media
Social networks, social media, online communities, etc.
Scarcity In Action
In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.
Is Branding Dead? Our Brains Say No!
A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out "fou" is French for "crazy" or "madman" :)), starts by suggesting that "branding"…
Proof: Headlines Are Crucial
Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…
