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Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Brainfluence News: Audible Editor’s Pick, New Polish Translation
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
How To Influence Others by Drawing, Even if You Flunked Art
Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.
New Video and a Free Workbook for The Persuasion Slide
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
The Persuasion Slide Book Is Here!
Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.
Brainfluence in Hungarian
Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.
The Persuasion Slide Book, Coming Soon!
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
Dan Ariely’s Irrationally Yours: Predictably Amusing
Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
Spanish Translation of Brainfluence Released
The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art.
67 Ways to Increase Conversion with Cognitive Biases
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks
Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.