Browsing Category
Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Mindless Eating
A recurring theme in our neuromarketing posts is that our subconscious mind evaluates situations, makes decisions, and in general does its own thing without our conscious awareness. Our rational, thinking, analytical brain - the thing that…
Book Review: Future Hype – The Myths of Technology Change
FUTUREHYPE: The Myths of Technology Change, by Bob Seidensticker, is to Ray Kurzweil's The Singularity Is Near as antimatter is to matter. Put them next to each other on your bookshelf, and your house might be leveled as they combine with a…
Book Review: Neuromarketing – Selling to the Old Brain for Instant Success
We've had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing - Selling to the Old Brain for Instant Success by Patrick Renvoise and Christophe Morin. The book also…
Book Review: The Singularity is Near
Ray Kurzweil makes other futurists look like dilettantes. While they are extending linear trends a few years into the future, Kurzweil is using exponential graphs that indicate to him that truly profound changes await us in the next few…
Book Review: The Creating Brain
The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is breezy and conversational; if she teaches her classes at the University of Iowa in…
Book Review: The Ethical Brain
The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.
