Browsing Category
Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Digital Forces Brand Authenticity
I've begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson on the need for brand authenticity. In College Branding: Rooted in Reality, I…
Neuro Web Design
Book Review: Neuro Web Design: What Makes Them Click?
I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines several of my interests - neuroscience and marketing, specifically Web…
Paralysis of Analysis: Overthinking and Bad Decisions
Choking isn't just for golfers and free-throw shooters. A particular kind of "choking," thinking about the process of doing something instead of just doing it, can affect us all even when performing such mundane tasks as choosing a…
Brand Immortality
How brands can live long and prosper
Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom appears to be Vulcan) starts with a simple premise: brands can thrive forever.…
Think Smart by Richard Restak
My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance.…
Video Games Make You Smarter… Really!
Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age?
Continuing our focus on brain fitness…
Reality Check by Guy Kawasaki
Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
If you've ever heard one of Guy Kawasaki's keynotes, you know he's uniquely irreverent and very, very funny.…
Buyology Roundup
Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to horrified, and dismissive to enthusiastic. We learned that the scheduled 60 Minutes…
Neuromarketing on NBC Today Show
Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG…
Buyology by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Lindstrom's team used both fMRI and…
