Neuroscience Research

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more…

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.