Neuroscience Research

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn't always take that much. Simply including a photo of…

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide.

Here's news that probably won't shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won't come close to admitting it.

Guest post by John Carvalho In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever more important. Loyalty programs…

Does multitasking seem to be getting tougher for you as the years pass? In fact, that's quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has…

A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti "double-size" instead of regular caused diners to eat less. In fact, the double-size group left 10 times as…

It's been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A…

Guest post by John Carvalho Who hasn't had buyer's remorse? That post-purchase anxiety about a decision is all too common. Did we pick wisely? Should we have spent more? Or less? What about the item we could have bought but didn't - once…

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with…

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.