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Neuroscience Research
New research in neuroscience
Brands Count – Seen or Unseen
We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…
How To Use Product Order To Increase Sales
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of presentation. Should you lead with your best product? Close with it for a strong…
What Pricing Strategy Beats Discounts?
If you want to sell more product by running a sale, which would make more sense: advertising "price cut 33%" or "50% more" product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found,…
Adjectives Drive Book Sales
Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?
Persuade with Pictures
A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don't support the point of the text!
Latest Brainy Marketing at Forbes
It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…
Mission Mayhem: How NOT to Ask for Money
Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…
How to Turn a NO into a YES!
Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…
The Neuromarketing Challenge: First Response
It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or…
Brainy Marketing Update – Forbes
It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out"…
