Neuroscience Research

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, "I'm sorry."…

Twitter's approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities can develop many thousands of friends; some resort to automation tools to…

For years, most criticism of neuromarketing has been either alarmism ("OMG! They are reading my thoughts to make me buy stuff!") or outright dismissal ("There's no valid science, they are all charlatans!"). In the last few weeks,…

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the…

A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford:

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the…

OK, readers, I need some input. Here's my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there's little or no…

In our language, we tend to associate height with good. Heaven is above us, Hell is somewhere beneath us. God is described as appearing on a mountain, not in a valley. You "look up" to someone you admire. It turns out that this…

Reciprocity, also called reciprocation, is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something, or doing a favor for someone, establishes a subtle return obligation. An…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…