Neuroscience Research

It's no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you…

Every merchant seems to have a loyalty program these days. It makes sense to reward customers for their patronage and encourage even greater frequency. But, it appears there's one kind of loyalty reward that may be more effective.…

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There's good news and bad news. The bad news: virtually all of the commercial products that claim to boost your…

When we lived in Indiana, our first house was quite ordinary but had one feature some found a little odd: one edge of our little lot was the Michigan state line. An errant frisbee throw required one to retrieve the disc from another…

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there's another way paper might be better: its weight. The…

If the last time you bought a car the salesperson offered you a soft, comfortable chair, there are two possible explanations: 1) The salesperson was genuinely concerned about your comfort during a stressful negotiation. 2) The…

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches. As a direct marketer, I tried all manners of segmenting my mailing lists. Some of the best ways to slice…

Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by marketing professor Terry Childers, will use EEG to study consumer…

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email…

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively that the person could not distinguish it from a human.) But you don't have to…