Neuroscience Research

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

New research shows that all social proof isn't equal - one kind is more persuasive.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."