Neuroscience Research

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best, but rather is based purely on popularity. These posts all generated some…

These days, you can't go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and…

If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most people would guess that simplicity is best; after all, we know that simple fonts…

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal…

Dogs have many attributes we'd like to see in our customers - they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed…

Dale Carnegie once said, "Remember that a man’s name is to him the sweetest and most important sound in the English language." It's a good bet that even Carnegie would be surprised at how true that statement is, even at the unconscious…

If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and…

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways: -…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is…

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing Standards Proposed), the biggest player in the field, NeuroFocus, is proposing its…