Neuroscience Research

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.

Just in case you didn't have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and computing at…

You can find fake designer and luxury products just about anywhere these days, and most people consider owning one a harmless transgression. After all, if you were never going to pay $12,000 for a real Rolex, who is really hurt if you…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!"

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days…

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After…

Targeting Boomers or seniors with your advertising? Keep it simple. While that's usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting…

I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…