Neuroscience Research

If you are in sales, do you touch your customers? In these litigious days, perhaps not. But there's research that shows a woman's light touch on a subject's shoulder caused a change in risk-taking behavior. (Sorry, guys, it only worked…

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in impatient behavior. Researchers at the University of Toronto found that simply…

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively…

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so.…

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may suggest a higher degree of "fitness" as a mate (i.e., health and resources).…

Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial resume screening process, one manager might check out the applicant's shoes.…

What's more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, "Scan their brains." This may not come as a surprise to those engaged in neuromarketing research, but the newly…

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying attention to the products, and that fMRI observation of brain activity can predict…

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you'll remember the product better if it has a scent.

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with…