Neuroscience Research

While some users of Twitter might be well served by adding a filter between their thoughts and tweets, researchers at the University of Wisconsin - Madison have demonstrated that one can tweet just by thinking - no keyboard, no touchscreen,…

Understanding how events occur in the brain - how we come to an "aha!" insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can't help but wonder how we decide between two…

Green marketing. "Greenwashing." Green is the hot color for marketers these days, but there's an old-fashioned kind of green that most of us overlook: no, not money... trees. There's evidence that viewing trees and similar greenery can…

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of totalitarian states might influence the behavior of people in their presence. Now, the…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in your…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG activity…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral…