Neuroscience Research

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of totalitarian states might influence the behavior of people in their presence. Now, the…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral…

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to…

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL…