Neuroscience Research

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

Another couple of months and we've got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI's former top behaviorist! Here's your chance to catch up on any you missed.…

My "picks" went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from…

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.