Neuroscience Research

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved…

Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!

Time flies - we've published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world's top experts in persuasion, psychology, neuromarketing, and…

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…

Here's some of the best stuff I found since last week... add your own great find in a comment!

Heres some of the interesting content we found this week... Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and…

As usual, we've been scouring the web to bring you a few can't miss content items. Here's this week's selection, and feel free to add your own in a comment!

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…