Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.We're going to combine several research findings into one strategy for closing a deal or reaching any kind of agreement.…

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

It's easier than you think to double your results by following this simple plan based on real-world examples.

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.