There's not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute thinks that business will be increasing spending on aroma-based advertising. One current effort is for some California gas stations to spread the aroma of coffee near the pumps to encourage…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally…

Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here's a brief table of contents: "God Is in the…

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,The Quantemo…

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women,…

Last week we posted about Seth Godin's Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are…

Train Your Mind, Change Your Brain by Sharon Begley has a title that might lead one to believe it's a how-to or self-help book. It is neither. Rather, it is…

The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student…

My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that…