I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common. It was interesting to watch what other shoppers had in their carts as they checked out - a gallon of milk, a floor mop, khaki slacks, and a chainsaw... one could start…

We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times…

We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply…

Back in 2005, we suggested that Starbucks cups might be a good advertising venue since experiments showed that caffeine stimulates the areas of the brain…

There's not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally…

Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here's a brief table of contents: "God Is in the…

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,The Quantemo…

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women,…