The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s science fiction movie, improvements in hardware and computing power are spiking interest in the technology for both medical and non-medical research. There are now about 100 MEG scanners in the…

A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the…

Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency…

One of the great buzzwords in recent years has been "customer engagement," generally taken to mean how emotionally involved customers are with a product or…

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New…

Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an…

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept…

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated. Scientists at the…

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a…

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This…