The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student than, say, Bill Gates. Researchers at the University of Cambridge in England have now demonstrated the effects of marginal utility on both brain activation and speed of learning in an…

My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that…

A frequent topic here has been research showing that buying things, particularly items seen as being overpriced, activates the pain centers of the brain (see…

The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s…

A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the…

Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency…

One of the great buzzwords in recent years has been "customer engagement," generally taken to mean how emotionally involved customers are with a product or…

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New…

Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an…

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept…