Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism. Duke University Medical Center researchers have discovered that activation of a particular brain region predicts whether people tend to be selfish or…

Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we're in one of the up cycles. Notably, TIME has published Marketing…

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on…

A couple of weeks ago, columnist John Walsh of London's The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our…

A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the…

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants…