How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand images processed them in areas of the brain associated with positive emotions, while unfamiliar brands took more effort for the brain to process and activated areas of the brain associated…

Mere exposure to money imagery can make you more antisocial and more greedy, according to research.

Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting…

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of…

Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else…

A recurring theme in our neuromarketing posts is that our subconscious mind evaluates situations, makes decisions, and in general does its own thing without our…

Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace…

Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster's New World College Dictionary. Crackberry, a…

Why do spokespeople in ads who aren't professional actors do so badly most of the time? No doubt we've all seen the ads featuring the owner or sales manager of…

This is one of those experiments that must have raised a few eyebrows during the approval process... "Let's get this straight, you are going to show subjects…