Why do spokespeople in ads who aren't professional actors do so badly most of the time? No doubt we've all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad. Of course, we've also seen a few success stories: long running campaigns that turned CEOs into…

This is one of those experiments that must have raised a few eyebrows during the approval process... "Let's get this straight, you are going to show subjects…

Every human culture has developed some kind of art, and scientists puzzling over art's appeal are proposing a neuroscience-based explanation. Vilayanur…

I'm still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I've run…

One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the…

Last May, we posted Food Ads: How Brains Respond, which discussed research showing that images of food triggered a response in the brain’s reward centers. Now,…

The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and…

Using fMRI, functional magnetic resonance imaging, to create colorful maps of brain activity has pervaded almost every area of neuroscience research, not to…

There's a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly…

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product…