Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity - its scan data can be processed into colorful brain images showing which areas of the brain are active at a given time. fMRI has had some drawbacks - equipment that is costly and massive, a relatively time-consuming…

Is God in your brain? Or, to put it in different terms, is an intense religious experience merely a neurological phenomenon? Could one artificially induce a…

Just about all of the fMRI studies we've seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking…

FUTUREHYPE: The Myths of Technology Change, by Bob Seidensticker, is to Ray Kurzweil's The Singularity Is Near as antimatter is to matter. Put them next to each…

Neuroscientists are constantly looking for better ways to measure brain activity, and Harvard researchers have achieved a breakthrough that should significantly…

Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The…

A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button - now one of our…

It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of…

One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics - in…

Adweek, in 4A's Planners Define Their Lot, states that a former ad exec "convincingly shot down the legitimacy of neuromarketing". Here's the complete…